85 ‘European’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 86 leading e-commerce sites within Europe. Each of the 86 European sites has been manually rated across 1182 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘European’ Case Studies
Deep dive into the performance and page designs of the 85 case studies.
Overall UX Performance
1182 Guidelines
Desktop Web
422 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
26 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
102 Guidelines
Cart & Checkout
116 Guidelines
Customer Accounts
37 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
408 Guidelines
Mobile App
352 Guidelines
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 319 case studies.
Industry
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
300+ free UX articles based on large-scale research.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.