7 ‘Insurance’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Insurance’ desktop and mobile websites in the US and Europe. Each of the 7 Insurance desktop and mobile sites has been manually rated across 328 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Insurance’ Case Studies
Deep dive into the performance and page designs of the 7 case studies.
Desktop Web
174 Guidelines
Homepage, Main Navigation & Search
27 Guidelines
Product Page Layout & Descriptions
15 Guidelines
Application Form
82 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Design & Interaction
12 Guidelines
Mobile Web
154 Guidelines
UX Industry Highlights
- Homepage messaging failed to clarify offerings or positioning — Many sites missed the opportunity to clearly communicate what types of insurance they offered or what distinguished their brand, reducing…
Insurance Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Insurance sites.
View Research Topic
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