10 ‘Travel Accommodations’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 390 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Travel Accommodations’ Case Studies
Deep dive into the performance and page designs of the 10 case studies.
Desktop Web
193 Guidelines
Homepage & Main Navigation
9 Guidelines
Travel "Booking" Search
46 Guidelines
Property & Room Detail Pages
45 Guidelines
"Booking" Checkout Process
61 Guidelines
Customer Accounts
18 Guidelines
Site-Wide Features & Design
14 Guidelines
Mobile Web
197 Guidelines
Mobile Homepage & Main Navigation
9 Guidelines
Mobile Travel "Booking" Search
44 Guidelines
Mobile Property & Room Detail Pages
42 Guidelines
Mobile "Booking" Checkout Process
66 Guidelines
Mobile Customer Accounts
14 Guidelines
Mobile Site-Wide Features & Design
22 Guidelines
UX Industry Highlights
- Lack of price transparency in listings - Most sites show nightly rates but not total costs upfront, making it harder for users to compare true booking prices and eroding trust at key decision points.…
Travel Accommodations Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Travel Accommodations sites.
View Research Topic
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